W. W. Norton & Company

The Metaverse. Building the Spatial Internet - Matthew Ball

The Metaverse. Building the Spatial Internet - Matthew Ball "Ball's lucid and timely book offers a portal into a new realm."―The Economist "The term “Metaverse” is thirty years old, yet only recently entered mainstream conversation, attracting both fascinating and skepticism. While some have promised its imminent arrival, in fact it will take a series of technological and societal leaps to realise its full potential. In The Metaverse, pioneering theorist, former tech executive and acclaimed entrepreneur Matthew Ball offers an expansive tour of the “next internet”: he presents a comprehensive definition of the Metaverse (going far beyond mere virtual reality headsets), explains the technologies that will power it, addresses governance challenges, and predicts Metaverse winners and losers. Bringing clarity and authority to a frequently misunderstood concept, this revised and updated edition of Ball’s authoritative work demonstrates how the Metaverse will radically reshape society. Review The Metaverse is a timely, authoritative, and accessible overview of the subject . . . well-pitched for the interested non-expert. --Hilary Lamb, Engineering and Technology Magazine (UK)The Metaverse: And How It Will Revolutionize Everything, offers a better understanding of the metaverse than the novel that coined the term ? 1992's Snow Crash . . . it tactfully toes the line between enthusiasm and skepticism while weighing possible futures against infrastructural realities . . . A tour of metaverse concepts from heady theory to gritty technicalities --Cecilia D'Anastasio "Bloomberg"[A]n instant classic . . . detailed, meticulously researched, and dense with observations and insight. I read it twice, just to make sure I scooped up every gem within it . . . a must-read for those in digital media . . . I loved this book and can't recommend it highly enough. --Charlie Fink, Forbes.com About the Author Matthew Ball is an entrepreneur; angel investor; film, TV, and video game producer; and national and international best-selling author. He has written for the The New York Times, Wall Street Journal, Bloomberg and Time.

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